Sixto rodriguez flac files9/23/2023 ![]() ![]() ![]() Using Chi-square tests, we found differences between ACs and DMCs on place of residence, education, employment, health, and diet. Barriers included inconvenience, lack of awareness, and insecurity of market location. Other motivations were price and community solidarity with farmers. We found motivations related to personal health problems, food quality (e.g., taste, freshness), and safety (e.g., avoiding pesticides) to be key. We also deepened the exploration of motivations for adopting these practices through mini-ethnographies with families who were identified as ACs or DMCs (n = 15). We assessed the characteristics of ACs and DMCs using data from a representative sample of households in Ibarra, Quito and Riobamba (n = 2914). ![]() Agroecological consumers (ACs) and non-agroecological direct market consumers (DMCs) are key actors in alternative food systems. Modern food systems generate social inequalities in the access to healthy food, but some families maintain behaviors that provide an alternative to these systems. ![]()
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