Helvetica neue bold delta9/20/2023 In spite of that, the homocentric circle-within-a-circle rendition of a target is remarkably effective, simple and easy to understand for everyone. The Target logo brilliantly defines the company’s needs, goals and objectives.ĭuring the design process of this memorable logo, the thickness of the negative space is ascertained very cleverly and skillfully, making the third ring on the target. It would have been a considerably tricky job for the designer to create a logo with obvious imagery. It consists of a very powerful, ingenious and catchy design that communicates their business identity precisely. The Target logo is a prime example of a simple idea executed extremely well. DESIGN ELEMENTS, HISTORY AND EVOLUTION OF TARGET LOGO With total assets of US$ 46.630 billion as of 2012, Target employs more than 365,000 people in United States and Canada.
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